Our partnership with Asher is like having a marketing person on staff. They make sure our message is clear and effective – and they understand how to work within a budget.
Summit City Bicycles & Fitness
Bob Mann, Owner
Bob Mann, Owner
Here’s the thing. We’re in the business of creating uncommon solutions to common challenges. Our approach can be pretty straightforward. But we’re also capable of exercising some fairly radical thinking even for the most grounded of brands.
What happens when we’re successful? We demonstrate interesting new ways to communicate the truth. All of a sudden people begin to listen. And respond.
It’s not easy. But it is rewarding.
We tried something different with our annual holiday greeting card this year. Asher’s #Beards4Bucks card consisted of a long white paper Santa’s beard and mustache. We asked recipients to take a photo of themselves modeling the beard and share it with us via Facebook, Twitter or email. As of year-end we’d received 144 photos of 200 people (and a dog) sporting the paper beard.
The point of all the fun? For each person who participated, we donated $5 to two local charities – Fort Wayne Community Schools Foundation to pay for musical instruments for students, and Wellspring Interfaith Social Services, which offers assistance to inner-city Fort Wayne residents. Thanks to everyone who participated!
Asher’s Public Affairs & Advocacy specialist, Mike Fulton, will serve as a judge in spring 2015 for a prestigious program sponsored by the American Advertising Federation (AAF). Based on his extensive knowledge and experience in the industry, Fulton will help judge the Government Relations category of the National Club Achievement Competition.
The annual AAF program gives member clubs the opportunity to showcase their organization and the important contributions they make to their communities and the advertising industry.
“I look forward to seeing the tremendous variety and creativity of work produced by member Ad Fed clubs in the government relations category,” said Fulton.
The American Advertising Federation, headquartered in Washington, D.C., is a trade association that represents 40,000 professionals in the advertising industry.
Asher organized a well-attended media event at which Northeast Indiana Works generated significant buzz as they welcomed Indiana Gov. Mike Pence. Asher is partnering with Northeast Indiana Works on the “Made By Me” campaign to promote careers in advanced manufacturing.
The campaign encourages high school students to consider training toward technical certifications and other skill development that could lead to well-paying jobs in Indiana’s growing advanced manufacturing sector.
Asher created the campaign theme and branding, which was revealed at the news conference. The campaign includes in-school marketing and printed collateral but also relies on Asher’s ability to reach the target audience of 13- to 18-year-olds on YouTube, Pandora and social media.
Massage Envy Spa, the fastest-growing franchise offering professional massage, facial treatments and improved wellness services, has selected Asher to handle its traditional, digital and social media marketing for its Indiana clinics.
Forbes Magazine ranked Massage Envy Spa the #1 franchise of 2014. The company offers skin care and massage therapy to offset conditions brought on by lifestyle stress, sports-related strains and to ease the discomfort of certain medical conditions. There are more than 1,000 Massage Envy locations in 49 states.
Margaret Davidson, Asher’s Vice President of Strategic Development, said Massage Envy is a natural fit for Asher’s experience serving multi-location clients. “I’m very excited to begin working with Massage Envy in new Indiana markets. Our long history serving national franchises such as Subway® Restaurants demonstrates Asher’s ability to coordinate marketing campaigns across diverse locations. We know how to create campaigns that project a consistent theme and message, and yet allow for localization in each community.”
Asher is pleased to announce the addition of two new staff members:
Turner Watson has joined the creative department as a copywriter in the Fort Wayne office. He is a native of Mount Vernon, Ind., and a graduate of the University of Southern Indiana, where he majored in communication. Previously he was a radio announcer for Federated Media.
Marina McQueary is a media planner/buyer in the Indianapolis office. She is a Goshen, Ind., native and studied art at Indiana University. Marina has worked as media director for MZD in Indianapolis, research director at Comcast Spotlight and as an account executive selling radio for Cumulus Radio.
Welcome to Asher!
Since 1974, Asher has worked in every facet of marketing strategy with a focus on specific market segments. Learn more about our services and areas of expertise.
Ultimately, it all comes down to the work we do. See a few examples of how we turn ideas into reality and develop creative solutions to address our clients’ biggest challenges.
We come from far and wide. Armed with amazing skill sets. Valuable experiences. And unique personalities.